The QFA (Qatar Football Association) works on all levels of the football system to identify and develop young Qatari talents. They bond with the local society to promote the game and expand its fan-base in a systematic and methodical approach. One of the QFA’s main objectives is to reinforce football professionalism by improving the existing infrastructure of the game through its professional league known as the Qatar Stars League. WSC has established a solid relationship with the QFA through a strong social media partnership.