Our mission is to provide a holistic platform capable of delivering the best solutions for the development of the sport industry sector on a global scale. Sport unites people from different parts of the world despite their geographic, political, religious, economic and cultural differences. Our passion for sport is the heart of our business and our role is to maximize the opportunities created by sport’s assets, generating true value and returns for everyone involved.
Our vision is to unite the world through sports. We aim to create awareness for sports in an inspiring and spectacular way and to become a world’s leading sports holding company contributing to enhance the global sport industry. It is how we try to motivate the world to be part of a more healthy and sports-loving society.